Marketing Tools For Your Business
Does your small business use recommended tools and practices for online marketing? Some people just throw money at newspaper ads and hope it works. Do you track and test your marketing?
Does Your Business Use Facebook?
Do you use Facebook to spread the word about your business? Facebook leads social media popularity race used by 94% according to 2017 Social Media Marketing Industry Report by Social Media Examiner.
Website Audits Are Critical
Is your website an important part of your business? I’m guessing it is. If that’s the case, then you need to ask if it’s functioning the way it should be or if it may need a tune-up on broken bits.
SEO Audit: A Must Do
How often should an SEO (search engine optimization) Audit be completed for your business? 47% said in a survey that a full SEO audit should be conducted every 6 months.
Think you know about Pay-Per-Click PPC?
What do you know about Pay-Per-Click (PPC)? Does the word "Adwords" come to mind when you think of PPC advertising? Increase number of buyers on your website by up to 50%? Increase awareness by 80%?
Digital Marketing Strategy and Business Goals
Align your Digital Marketing Strategy with your Business Goals. Your marketing needs a foundation to stand on, made up of your business goals. You need a plan for your marketing to reach these goals.
Social Media Marketing, Two-way Conversation
Social media marketing must create a dialogue, where YOU speak and LISTEN to your audience. It makes your business personable and responsive, your customers will tell you exactly what they want.
Is Your Website Ready for the Customer’s Journey?
Is your Website Mapped Out Along the Customer's Journey: Awareness, Interest, Desire, and Action. Do your web design, navigation, content, and signals address these for customer attraction?
Optimize Your Website to Win More Customers
Your website is an essential tool, vital to growing your business and gaining new customers. Here are some questions to ask how your website is currently working (traffic metrics are very important).
Don’t Be Shy, Display 5-Star Reviews
Display those 5-Star Reviews. You work hard to build a trusted reputation. Make sure people know. Now it's time for reputation marketing. Ultimately, reputation is the thing people care about most!
