How Much Budget Should You Allocate to Your Marketing? As a general rule of thumb, businesses are advised to invest at least 10% of their gross annual income. Entrepreneur magazine advises businesses that want to advance their objectives and sales to invest as much as 20-30% of their anticipated annual gross revenues.
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. But, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system, you can't measure your actual ROI.
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations [...]
A website improvements audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience. Better SEO means your website is more visible to your prospects.
Business owners nowadays understand the importance of working with an online marketing agency or consultant. Owners don’t need to learn the technical aspects of search engine optimization (SEO), social media, web design, and other Internet marketing-related services. An effective online marketing agency does this: give value, use up-to-date techniques, offer a complete and ethical set of services and run integrated efforts.
Years ago, businesses realized that prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smart business owners realize they also need pay per click PPC advertising.
More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online ...
Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience.
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. 67% of users are more likely to buy if the site is mobile-friendly ...
Effective SEO has evolved into a more "natural” and “social" process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content ...
