A recent report from BrightLocal found that 50% of consumers had 1) been asked to leave a review about a business and 2) actually left one.
Are you taking advantage of reputation marketing and online reviews? Give your customers the opportunity to leave you feedback by asking them for a review so they can give you an important online review.
92% of people trust recommendations from people they know (personal referral). And, according to Bright Local, 88% of buyers trust reviews as much as personal recommendations. These two things go hand-in-hand. So, it’s safe to say that if you have customer reviews online, then a majority of your potential clients will see that as a trust signal.
Let’s dive a little deeper. How many reviews does a consumer look up before making a decision to call your business? Answer: 10 reviews. How many reviews does a business need before that consumer starts to trust you? Answer: 6-10 five-star reviews. Without at least 6 five-star reviews, your business is not trusted.
It’s easy to see just how important your online reviews are to the health of your business.
A group of economist at the University of California, Berkley did a study that shows reputation marketing has proven to increase business by 19% just by increasing online ratings by only 1/2 a star.
How would you like to increase your business by 19% this month?
Contact us so you can do that.
