Should you be literate in online video marketing?

The answer is: yes, you should be …or at least be partnered with someone who is capable. If you plan to compete in today’s marketplace, you’d better learn how to create and use video marketing in your business marketing and video advertisement.

It’s not hard to learn online video marketing and production literacy for small business. It’s easy using get-to-know-you video advertising with real people and behind the scenes footage. Your marketing video production can be as simple as just shooting video of employees talking about their roles in your business.

Either learn to work with video, or hire a consultant to do your online video advertising for you.

Video is the “new literacy”. “We’re just seeing the beginning” of video storytelling, according to Dave Toole, founder and CEO of MediaMobz.com (producer of high-end corporate video). Brands are having success using video for everything from new product introductions to customer testimonials to capturing real people using their products. Internet video advertising really can be just quick footage of a customer using your product or talking about your service.

One great idea that Microsoft has already used is to shoot casual video inside their offices of employees interacting while doing their work. People love to see “behind-the-scenes” footage of real people. Fact is, any company can do this. Actually, it’s the most effective kind of video.

Have several or all of your employees participate by shooting video footage at every opportunity. Encourage video usage in your business and make it part of your company culture. By doing so, more than 200% more people will view your messages. All those extra people seeing your internet video marketing messages will really help your business expand.

TIP: Purchase 2 or 3 Kodak Zi8 video cameras, or similar camera, for your office. Get them cheap on Amazon. As of this writing, they’re the best HD video camera for the money.

Fact is, online video accounts for more than 60% of all internet traffic. Smart businessmen realize that you need to be where your market will see you. So, the smart place to be right now, and in the future… is on video.

It’s no secret that using online video will help to get more customers into your business.

Give us a call at:  325-261-0950 so we can help you grow your business and establish you as the expert in your industry.